" It takes 20 years to build a reputation and five minutes to
ruin it. If you think about that, you’ll do things differently. "
- Warren Buffett
" A brand is the set of expectations, memories, stories & relationships that, taken together, account for a consumer’s decision to choose one product or service over another. "
- Seth Godin
" Branding demands commitment: commitment to continual reinvention, striking chords with people to stir their emotions, and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. "
- Sir Richard Branson
" The best ideas come as jokes. Make your thinking as funny as possible. "
- David Ogilvy
" I don't subscribe to the thesis, 'Let the buyer beware,' I prefer the disregarded one that goes, Let the seller be honest. "
- Isaac Asimov
